The One-Hour Marketing Audit: See What’s Working and What’s Not
If marketing feels overwhelming, you’re not alone. Most business owners I meet are wearing too many hats, juggling too many tools, and trying to interpret way too much information. The good news? You don’t need a full rebrand or a six-month strategy to get clarity.
Sometimes, all you need is one focused hour.
This quick audit provides: understanding of your marketing strengths, spots simple opportunities, and chooses where your time is best spent. It’s meant to be fast, friendly, and doable — even on your busiest week.
1. Website (15 minutes)
Your website doesn’t have to be perfect. It should have three primary objectives:
Explain what you do
Provide evidence to cultivate trust
Instructions on what to do next and how to do business with you
Checklist:
Can a first-time visitor tell what you offer within five seconds?
Is your main call-to-action obvious?
Are there any broken links?
Is your copy clear and conversational?
Do you share any proof (reviews, logos, results, testimonials)?
Pro Tip and Quick Win: Add a simple one-line value statement at the top of your homepage.
2. Messaging (10 minutes)
Clarity > Cleverness.
People buy when they understand your value and what you’re offering.
Ask yourself:
What problem do we solve?
Who specifically do we solve it for?
Why is our solution a better option?
What makes us trustworthy?
What action do we want people to take?
Pro Tip and Quick Win: Rewrite any confusing headline or CTA to be more direct.
3. Social Media (10 minutes)
Consistency beats frequency.
Check for:
Do your posts have a clear point?
Is your content helping, educating, or inspiring?
Are you talking to your ideal customer — or posting randomly?
Is your brand voice consistent?
Pro Tip and Quick Win: Pick one helpful post you can share this week — not perfect, just useful.
4. Email & Lead Capture (10 minutes)
If you don’t collect emails, you’re greeting your audience at the door when you should be inviting them to stay.
Check for:
Do you have an easy way for people to subscribe?
Do you send any automated emails?
Are your emails helpful or overly promotional?
Is your list segmented at all?
Pro Tip and Quick Win: Add an email opt-in to your website footer.
5. Analytics (15 minutes)
This is where you find out what’s actually working, not what you think is working.
Analytics can be daunting, so focus on these three things:
Most visited website pages
Where your traffic is coming from
What people click on (or don’t)
The goal isn’t to be a data expert, it’s to know whether people are finding you and if they’re taking action.
Pro Tip and Quick Win: Identify one “leaky” spot — like a page with high traffic but low conversions.
Final Thoughts
This one-hour audit isn’t structured to solve everything, but it will give you insight and clarity — and clarity results in confidence.
And if you’d rather not do it alone, that’s exactly what I’m here for. Marketing shouldn’t feel like guesswork. It should feel like good stewardship of your time and resources.
If you want a second set of eyes for a deeper audit or turning these insights into an action plan, fill out this contact form. We’ll do it together.